Calibro Studio · Nova Retail Lab · Advisory 2015 to today
The studio behind the brands.
A decade of brand, growth and go-to-market work for owner-led companies, and since 2024 the AI systems that run the plan.
Saturia Studio · Growth and AI transformation advisor · 2024 to today
One person, fifteen accounts.
Saturia is a boutique digital communication studio serving 24+ brands. A client-facing operations platform designed and deployed end to end: client portals, contracts, automated billing, a content calendar with approvals, Instagram publishing through the Meta API and metrics, with six AI sub-agents and a human approving every output. Today one person runs the studio's 15 accounts with AI support, saving 8 to 12 hours of work a week.
Minibhú · children's fashion · 2015 to 2017, 2024 to 2025
The client who came back.
Launch consultant for the first store in 2015: the campaign platform built around one word, Spring Love, Summer Love, Back to Love and Christmas Love, one calendar and one budget per season, and a monthly KPI routine that read every day of the week as situation, hypothesis and action. Sales +50%, transactions +51%, units +61% from 2015 to 2016.
Growth advisor again in 2024 and 2025, including go-to-market for Medellín and Cali: sessions +15%, conversion +10%, AOV +5%, in-store sales +5%.
Soñando y creciendo juntos, desde el 2014
The brand line written in 2015, still in use today
Minibhú · brand pattern and online store
Goyurt · frozen yogurt · 2016 to 2017
A calendar built to defend the store.
Three seasons planned and produced end to end for a Colombian frozen-yogurt chain. Christmas 2016: the 2x1 campaign "Uno para ti y uno para quien tú más quieras", with a full point-of-sale kit produced per store, from counter fronts and table talkers to traffic stoppers and menus. Spring 2017: "Toppings premium", built around seasonal toppings for kids and grown-ups. Summer 2017: "Pequeños placeres, grandes sabores", timed against the arrival of a global frozen-yogurt chain, with breakfasts, a happy hour, a 6+1 loyalty card, a community board, a social contest and weekly sales reporting from every point of sale.
The brand line written for the chain, rolled into every store as wall vinyl and hanging discs:
Dale el GO a los placeres de la vida
Christmas 2016 · point-of-sale kit, one set per store
Blum Art · handmade jewelry · 2022 to 2023
Designed to be light.
A 12-month marketing strategy for a Colombian jewelry brand, built from the ground up: sector and market-share research, competitor mapping, a study with one hundred women on why they buy and why they hesitate, and a financial read of where the brand was losing money.
From that, the brand DNA: a mission inspired by Colombian history, culture and biodiversity, two brand lines, "Designed to be light" for the house and "History in a piece of art" for the pre-Columbian line, the talking points for the sales team, a collection architecture in four lines, and the logo identifier proposals so the mark could live on the jewelry itself. Sales +20%.
Logo identifier proposals · three of the variations
Blum Art · collection photography, 2020 to 2022
A venture-backed sustainable food brand · retail go-to-market
A launch planned as a solar system.
Retail go-to-market for a venture-backed sustainable food brand: channel priorities, the launch calendar and the KPI per tactic, all on one map built with the Solar System Method, so the founders and the sales team could read the year in ten seconds.